Google Analytics for Power Users builds on learners’ advanced understanding of Google Analytics. Now that you’re familiar with the range of features Analytics offers, put your knowledge into action. Learn and practice techniques for comparing users who convert with those who don’t, analyzing traffic sources that bring the most value, customizing channels for increased actionability, identifying top performing content on your site, and improving ecommerce performance.
Section 1Understand users
Lecture 1Course Introduction
Lecture 2Which users are converting and which aren't?
Lecture 3How can you see which platforms to develop or optimize for? Unit 2: Attract high-value traffic
Section 2Attract high-value traffic
Lecture 4Which traffic sources bring in the most value?
Lecture 5How can you customize your channels for increase
Lecture 6When should you send your newsletter emails?
Section 3Improve site engagement
Lecture 7Improve site engagement
Lecture 8Which pages are helping conversions?
Section 4Improve product performance
Lecture 9How can you drive more product purchases?
Lecture 10Which products are performing the best and worst on your site?
Lecture 11Where are people dropping out of your checkout process?