Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.
This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.
Section 1Introducing Google Analytics
Lecture 1Why digital analytics?
Lecture 2How Google Analytics works
Lecture 3Google Analytics setup
Lecture 4How to set up views with filters
Section 2The Google Analytics Interface
Lecture 5Navigating Google Analytics
Lecture 6Understanding overview reports
Lecture 7Understanding full reports
Lecture 8How to share reports
Lecture 9How to set up dashboards and shortcuts
Section 3Basic Reports
Lecture 10Audience reports
Lecture 11Acquisition reports
Lecture 12Behavior reports
Section 4Basic Campaign and Conversion Tracking
Lecture 13How to measure Custom Campaigns
Lecture 14Tracking campaigns with the URL Builder
Lecture 15Use Goals to measure business objectives