Getting Started With Google Analytics 360

InstructorSupport Team
TypeOnline Course
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Google Analytics for Power Users

Course Description

Getting Started With Google Analytics 360 walks you through how you can take advantage of the enterprise-level features you gain from Analytics 360. You’ll learn about advanced features such as Roll-Up Reporting, Custom Funnels, Unsampled Reports, and Custom Tables. You’ll also gain insight into how you can benefit from reporting with BigQuery and native integrations with Google Marketing Platform products and Google Ad Manager. Throughout the course, we’ll provide you with real-world examples to illustrate how you can leverage Analytics 360’s features and integrations to drive performance and achieve your business goals.

Section 1Introducing Google Analytics 360
Lecture 1Course Introduction
Lecture 2Roll-Up Reporting
Lecture 3Custom Funnels
Lecture 4Unsampled Reports and Custom Tables
Section 2BigQuery/GA360 integration
Lecture 5Reporting with BigQuery
Lecture 6Getting started with BigQuery/GA360 integration
Section 3Google Marketing Platform/GA360 integrations
Lecture 7Google Marketing Platform integrations
Lecture 8Comparing GA and CM attribution models
Lecture 9Understanding key metrics
Section 4Campaign Manager/GA360 integration
Lecture 10Campaign Manager reporting integration
Lecture 11CM Reports, Dimensions, and Metrics
Lecture 12CM/GA360 Use Case and Setup
Section 5Display & Video 360/GA360 integration
Lecture 13Display & Video 360 reporting integration
Lecture 14DV360 Reports, Dimensions, and Metrics
Lecture 15DV360/GA360 Remarketing and Setup
Section 6Search Ads 360/GA360 integration
Lecture 16Search Ads 360 reporting integration
Lecture 17SA360 Reports, Dimensions, and Metrics
Lecture 18SA360/GA360 Setup
Lecture 19Course Summary
Section 7Google Ad Manager/GA360 integration (OPTIONAL)
Lecture 20Google Ad Manager reporting integration
Lecture 21Using Custom Reports and Audiences with Ad Manager
Lecture 22Ad Manager/GA360 Setup