Digital Marketing

InstructorSupport Team
TypeOnline Course
Student Enrolled1
Certificate80% of quiz marks
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Learn digital marketing

Course description

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMSand MMS), callback, and on-hold mobile ring tones.The extension to non-Internet channels differentiates digital marketing from online marketing.

What will I learn in this course?

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Digital Display Advertising
  • Retargeting and and Remarketing
  • Mobile Marketing
  • Global and local marketing
  • Web Analytics and much more

Are there any course requirements or prerequisites?

  • No prerequisite knowledge is required, learners should understand English language at least at intermediate level.

Who is this course meant for?

  • Digital marketing beginners
  • Entrepreneurs
  • Freelance marketers

Is Certificate of completion available?

  • Yes
Section 1Courses Introduction
Section 2Exploring the digital world
Lecture 2Online presence
Lecture 3Announcing your online presence
Section 3Staying in business
Lecture 4Customer behavior
Lecture 5Plan your online business strategy
Lecture 6Adapting through insight
Lecture 7Marketing channels
Section 4Search Engines
Lecture 8Getting Started with Search
Lecture 9Introduction to SEO
Lecture 10Introduction to SEM
Lecture 11Improve your search campaigns
Section 5Establishing your presence online
Lecture 12Platforms available to you
Lecture 13Making online search work for your business
Lecture 14Get noticed locally
Section 6Websites, social media and apps
Lecture 15How websites work
Lecture 16Social Media
Lecture 17Discover the possibilities of mobile apps
Lecture 18Make mobile work for you
Section 7Content Marketing