Advanced Google Analytics

InstructorSupport Team
TypeOnline Course
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Advanced Google Analytics

Course Description

Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You’ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that’s specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

Section 1Data Collection and Processing
Lecture 1Google Analytics data collection
Lecture 2Categorizing into users and sessions
Lecture 3Applying configuration settings
Lecture 4Storing data and generating reports
Lecture 5Creating a measurement plan
Section 2Setting Up Data Collection and Configuration
Lecture 6Organize your Analytics account
Lecture 7Set up advanced filters on views
Lecture 8Create your own Custom Dimensions
Lecture 9Create your own Custom Metrics
Lecture 10Understand user behavior with Event Tracking
Lecture 11Internal Site Search
Section 3Advanced Analysis Tools and Techniques
Lecture 12Segment data for insight
Lecture 13Analyze data by channel
Lecture 14Analyze data by audience
Lecture 15Analyze data with Custom Reports
Section 4Advanced Marketing Tools
Lecture 16Introduction to remarketing
Lecture 17Better targeting with Dynamic Remarketing
Lecture 18Course Summary